Bring a touch of opulence to the dead-stock furnishings industry, and elevate LO.W by distancing it from its immediate competition.
Here we crafted a unique brand identity, and established a new tone of voice for the company. Rather than shying away from the raw and rugged reality of the products, we set about finding delicate ways to enhance them and show their true elegance. The result was a powerful new expression of LO.W - one that made it stand out from its competitors, and breathed new life into its products.
Art Direction, Logotype Design, Brand Identity, Guidelines, Execution