The Brief

Refresh the identity of Brazilian model and fashion designer Luiza Freyesleben’s brand, Louisa.

The Idea

We set out to craft an entirely new art direction for Louisa that would bring consistency across all of its communications. With the core idea being ‘an endless summer’, we took inspiration from the designer’s bright and bold palettes. The result was a vibrant, luxury look and feel that remained versatile enough to live anywhere, and be accessible to anyone.

Our Scope

Photographic Direction, Brand Identity & Packaging