Privacy Policy

Our website collects your IP address and passes this information to Google Analytics so that we can monitor how our website is being used. Google uses your IP address in order to provide us with general information about use of our website and also to enable it to personalise advertisements on its own advertising network. Google may share this information with other Google services. The data we receive from Google Analytics allows us to make improvements to our website.

We use the data collected by our website to monitor trends by using analytics tools produced by Google which enable us to monitor how our website is being used so that we can operate our business more effectively.

Collecting your IP address and passing this to Google Analytics so that we can improve our website is in our “legitimate interests”. This is the “lawful basis” we rely on under the data protection legislation to process this personal information.

We will not actively send your data outside the EU but Google may do this. Google subscribes to the EU-US Privacy Shield framework which means that it has agreed to work with the appropriate regulatory authorities to resolve any complaints regarding the transfer of personal data where these complaints cannot be resolved directly. Organisations subscribing to the EU-US Privacy Shield framework (eg. Gmail, Dropbox, Mailchimp) are considered to be permitted destinations for personal data by the EU.

We will retain your IP address for 90 days after which time it is automatically removed.